Q & A with John Francis Peters at The Fader
John Francis
Peters is the photo coordinator at The Fader magazine. PDNedu asked John a few
questions about working in publishing and what he looks for when hiring photographers.
Above: John Francis Peters
PDN Where did you go to school and what did you study?
JFP I attended the School
of Visual Arts majoring in print design. I also studied 3 years of social
documentary photography while there.
PDN Could you tell us a little
about how you landed your job working at Fader magazine? What is a typical day
like for you?
JFP I started with
Fader as a freelance photographer. After Dorothy Hong left the position I
was offered the opportunity to become photo coordinator/staff photographer by
the creative director Phil Bicker. Working first as a freelancer and being
directed by Phil really helped me to understand the vision behind the magazine
and how it could influence a generation in photography.
Each day here
brings a new situation to contend with. It starts with a 1.5 hour commute from
my home upstate. Once at the office it may be time to
seek-out photographers in various locations for assignments or help
initiate first contact and direction between photographers and music groups
publicists. Some days I assist Phil on heavy amounts of editing, layout or
proofing. Other times I’m shooting assignments myself while helping to
coordinate the issues projects.
PDN Do you have any advice for
young photographers who would like to work for your magazine? Do you ever hire
young photographers?
JFP We are happy to
see photographer’s work of all ages but we consistently seek new untapped
talent from around the world. Young photographers are of course less jaded by
the photo world and maybe more willing to take new direction in their work.
This rawness in how some younger photographers approach a project can being
very exciting and continue to build upon our visual direction.
I would just
tell them to get a clear idea of how we approach assignments and edit them by
really paying attention to the magazine each issue. That is the best way to
understand what type of portfolios we seek. Sometimes a portfolio may have a
handful of shots out of many that catch our attention as possible gateways to a
new fresh photographic ability.
PDN Could you talk about a
recent promotion you received from a
photographer?
Has anything stood out as particularly good or, perhaps,
unsuccessful?
JFP To be honest
most promotional material I receive is too commercial for Fader but randomly
something stands out. Usually it’s good to see a few emailed images that were
sent after the photographer first considered our aesthetic. I like to get
emailed links to sites best as it saves materials. I know other editors may not
consider emails as much but personally I look at every link.
PDN Could you tell us about a
recent photo shoot? How does the day go?
JFP I think in
general we try to initiate most photo shoots in a similar manner. We always aim
to get our photographer into the most natural situation with the subject from
the start. It’s best if the photographer can spend time in the artist's home or
while they do their daily routine. Except for fashion shoots we never apply
styling or makeup. Ideally we want the photographer to be fully in the
moment with the subject and communicate to us who the artist really is through
creative, truthful images.
Some recent
examples of this would be Leonie Purchas’s essay on The Tough Alliance in their
hometown Gothenburg, Sweden or Gabriele Stabile’s essay on Cumbia artists in
Argentina.
Above: Leonie Purchas for The Fader magazine.
Visit The Fader
magazine's Web site here.











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