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Wednesday, August 18, 2010

Paparazzi Agencies First to Demand Improved iPad App Compensation

Several agencies that supply celebrity photographs taken by paparazzi to People magazine have banded together to demand additional compensation for the use of photographs in People’s forthcoming iPad app, according to Hollywood Reporter.

The entertainment trade publication says the negotiations are delaying the release of People’s iPad app, an assertion Time, Inc., owners of People, deny.

“Photo agencies are taking a keen interest in the iPad because while online usage of their snapshots commands a fraction of what their fees earn from print usage, they recognize the potential for the tablet market to be a game-changer,” the article says.

If a recent study commissioned by a consortium of publishers that includes Time, Inc. is to be believed, the tablet market could drive $3 billion in revenues by 2014. According to a report published yesterday by Folio, digital consortium Next Issue Media, which includes Condé Nast, Hearst, Meredith, News Corp. and Time Inc., hired a consulting firm to evaluate the demand for tablet subscriptions. The firm found that the tablet market for newspapers and magazines could create $3 billion in revenue.

If the market for tablet editions of publications does realize this potential, photographers and their agents are likely to press publishers to negotiate additional compensation for tablet usage over the next few years.

Related: Wired iPad Edition Launches, But Will Photographers Get More For Ads

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Comments

man

So you re-hashed an original article from another site then published it on this site... Kind of like stealing someone's photo, editing it, then using it on your site. Garbage!!!

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